EZ-LINK

INFO
Bus Top-Up Application
ROLE
UIUX Designer
DESCRIPTION
For this User Interface and User Design project, we were tasked to find an existing product in any form of media and improve upon it. We started out by understanding the potential problems that are faced in our country, Singapore, and what sort of product would be related to it. After some research, I found out about countless issues faced when using the application made by the official Transport System of Singapore. As transport is one of the crucial parts of Singapore, I decided to work on the app, EZ-Link, with my teammates.

BACKGROUND
TASK
In this project, we were taught in detail the steps of UIUX designing and thus, to follow each step and apply it to our targeted application. I created one of the personas, user empathy map, style guide, a few thumbnail sketches, user flow chart and prototyping of the improved application. Once our research and prototype were completed, we were to present the process and final product.
PROCESS
I was inspired to tackle the EZ-Link application because a friend had complained to me about the app casually. In the first phase of our research, I was then curious about the other people’s feedback on this application. Upon looking at the app store reviews, I could see how many other users were incredibly frustrated with this app as well. Transportation is one of the most important parts of Singapore and the EZ-Link app was the only transport application with a top-up function. With that, I felt like this was the perfect problem that Singaporeans were facing and thus, proposed this as our target application.

CONCEPT
Full Documentation
Clickable Prototype
✌🏼 2023 • Made in Framer